It didn’t happen last year, when Stage 10 of the Giro d’Italia began in Pompeii and finished in Cusano Mutri, but this year Giro-E Enel did have the pleasure, as well as the honour, of starting a stage from this wonderful place not far from Mount Vesuvius. Pompeii? What else do we need to say? It’s one of those places you have to visit at least once in your lifetime, perhaps with Pink Floyd’s Live at Pompeii playing in the background – one of those things you have to listen to at least once. What can be said about today’s Stage 3? The low-altitude route was tough for the cyclists, as on the flats e-bikes’ motors stop working when you go above 25 km/h – and the group had no intention whatsoever of staying below that speed. The good news is that for the Giro’s professionals, today’s stage began in Potenza and was the longest of this 108th edition, at a whopping 227 kilometres.
A host of celebrities turned up today, attracted by Pompeii, the beauty of today’s stage and the power of Giro-E Enel’s communication.
In the morning, Prince Albert of Monaco was greeted by the mayor of Pompeii and then visited the archaeological site. Andrea Abodi, Minister of Sport and Youth, rode with the Italia.it team: it was his third stage with Giro-E, the first outside Rome. There was also great interest in Mission Impossible’s Daily Team. That’s right, like the film.
A spectacular announcement of the release of Mission: Impossible – The Final Reckoning – the eighth chapter of the saga, from 22 May in Italian film theatres – was made by a very special team: captain Marco Melandri, former motorcycle road racing world champion in the 250cc division in 2002, Desirée Popper, actress and model starring in the TV series Mare Fuori, Simone Ruzzo and Gianluca “Fru” Colucci, members of the comedy group The Jackal, Andrea Lo Cicero, aka “The Baron”, legendary left prop of the Italian National Rugby team with 103 appearances. The good news is that the mission was… possible: they all crossed the finish line.